How it works
Score your segments on five weighted filters
Rate every segment you're considering using what you know from inside the company and from the market: customer interviews, sales calls, win/loss data and market research. Each filter has a set weight, and your scores add up to a ranking of where you can win first.
Not sure which data to use for each filter? The free 30-minute course walks you through it.
The weights are set for you.
Step 1 · Your segments
List and rate your segments
Name the industry, geographic location and size of each segment, and for each one, rate how well you serve them.
Step 2 · Alternatives
Rate yourself against the competition
Your results
Here's where you start
Your top segment is your starting target market. Bring this to sales, product and leadership, and re-score every quarter.